Serge Chermayeff, a Russian-born British designer made extensive use of cool metallic colours and luxurious surfaces in his room schemes. His 1930 showroom design for a British dressmaking agency had a silver-grey background and black mirrored-glass wall panels. Art Deco rejected traditional materials of ornament and interior design, opting as a substitute to use more unusual supplies corresponding to chrome, glass, chrome steel, shiny fabrics, mirrors, aluminium, lacquer, inlaid wood, sharkskin, and zebra pores and skin.
The Art Deco fashion started in Europe within the early years of the 20th century, with the waning of Art Nouveau. The term “Art Deco” was taken from the Exposition Internationale des Arts Decoratifs et Industriels Modernes, a world’s truthful held in Paris in 1925. Art Deco rejected many traditional classical influences in favour of more streamlined geometric varieties and metallic colour.
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The geometric designs and heavy traces appear to be adapted from the world’s textile and weaving patterns. The color themes of Art Deco consisted of metallic colour, neutral colour, brilliant colour, and black and white. In interior design, cool metallic colors including silver, gold, metallic blue, charcoal grey, and platinum tended to predominate.
The use of more durable, metallic materials was chosen to rejoice the machine age. These materials reflected the dawning fashionable age that was ushered in after the top of the First World War. The revolutionary combinations of those supplies created contrasts that have been very fashionable on the time – for example the blending together of highly polished wooden and black lacquer with satin and furs. It was soon regarded as the trendiest barber shop in Britain due to its use of metallic materials.
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